- ACCESSIBILITY: DON’T GET SUED
Seriously. Accessibility is a big deal. Plus, we live and work in a litigious society where ignoring AODA & WCAG can make bad things happen to your corporate bank account.
- PAID SEARCH: PPC FOR SCHMUCKS
You'll be the go-to resource at work AND be invited to bumpin' parties once you make all the stuff in this article your own.
- DXP: GET THE SKINNY ON DIGITAL EXPERIENCE PLATFORMS
DXP's are all the rage in Martech World, but you'd better get smart lest you make a bad decision and get yourself fired. There's some helpful job-retaining stuff here.
- LANDING PAGES: STRATEGERY FOR THE WIN
Landing pages are like assholes; everyone's got one. Make yours deliver with a solid landing page strategy.
- CCO: ADVICE FOR THE CHIEF CUSTOMER OFFICER
This article didn't suck. Nothing earth-shattering or life-changing here, but if you're a CCO or want to play one on TV, it's worth a quick read.
- LINKEDIN: MAKE LINKEDIN ADS WORK FOR YOU
Must-read before you waste another minute - or dollar - running Linkedin ads.