- SEO: KEYWORD SEARCH VOLUME
Have you ever wondered, while out to dinner with your in-laws listening to your father-in-law tell that story you've heard a million times, how many times a specific keyword is searched for in a specific time frame? This article's for you, buddy.
- EMAIL MARKETING: IT’S ALL ABOUT LEAD MAGNETS, BABY
Content marketing drives email subscriptions. This article lays out some pretty simple ways to lure potential subscribers into your web of lies.
- MARTECH: IF YOU DON’T HAVE A HEADLESS CMS, YOU SUCK
Seriously. Stop the insanity and get on the headless CMS train. Here's what you need to know.
- CONTENT MARKETING: CREATING SCAFFOLDED CONTENT
"WTF is scaffolded content?" you ask? It's a strategic content development approach you should use if you want to hook 'em and move 'em through the funnel to conversion.
- VIDEO: SCOTT GALLOWAY
If you've ever read any of Galloway's stuff or heard him speak, you know what you're in for here. This is an obvious book promo for "The Four: The Hidden DNA of Amazon, Apple, Facebook and Google," but worth the time.
- CX: THE PANDEMIC IS OVER. DIGITAL IS DEAD.
They're not sticking with digital. Instead, your customers are returning to physical channels. Creating remarkable customer experiences might help you avoid laying off a bunch of people.
- EMAIL MARKETING: WHY DO YOUR CUSTOMERS HATE YOU?
OK, maybe they don't hate you, but there ARE reasons why they're unsubscribing from your emails.
- GOOGLE TAG MANAGER: CUSTOM TEMPLATES
'Nuff said. Now, go and do.
- UX: GOOGLE WANTS TO DOMINATE YOU…AGAIN
It's a "page experience" thang. Learn more about it and how to play nice with the Google Algorithm so your content doesn't wind up buried somewhere in the bowels of Google's SERPs.
- UX: USER INTERVIEW TIPS FROM THE PROS
User interviews are critically important to glean insights into users’ needs and beliefs. Don't drop the ball - read this article to learn about five mistakes to avoid.