Aggregating expertise and insights from across the digital marketing landscape

The idea of immersive experiences is the new black. It's time to seriously consider that your fixed content is like, yesterday.

Inbound marketing is a big deal. Just ask Hubspot, one of the hardest working inbound marketing company in the martech space, with some $900m in revenues in 2020. If social media isn't part of your inbound strategy, you're probably gonna get fired.

Hold on to 'em with advice on website exits from an industry veteran.

Have you ever wondered, while out to dinner with your in-laws listening to your father-in-law tell that story you've heard a million times, how many times a specific keyword is searched for in a specific time frame? This article's for you, buddy.

They're not sticking with digital. Instead, your customers are returning to physical channels. Creating remarkable customer experiences might help you avoid laying off a bunch of people.

Seriously. Stop the insanity and get on the headless CMS train. Here's what you need to know.

"WTF is scaffolded content?" you ask? It's a strategic content development approach you should use if you want to hook 'em and move 'em through the funnel to conversion.

This article didn't suck. Nothing earth-shattering or life-changing here, but if you're a CCO or want to play one on TV, it's worth a quick read.

If you've ever read any of Galloway's stuff or heard him speak, you know what you're in for here. This is an obvious book promo for "The Four: The Hidden DNA of Amazon, Apple, Facebook and Google," but worth the time.

There are many ways to describe the magic of "The Digital Strategist" They're all wrong. Here's the real deal.

Most of the stuff Scott Brinker writes makes us feel like we missed a memo somewhere, somehow. He's smart, he's deep. He knows stuff. In this article, he explores the question, "Can more martech tools create more manual tasks?" You already know the answer, but give it a read anyway.

You might find some surprises in this batch of social media stats yanked from a research report (link to the full report in the article).

"What is the meaning of life?" We can't answer that for you, but the answer to the question, "What's the difference between data and information?" (and why you should give a fark) is here.

'Nuff said. Now, go and do.

User interviews are critically important to glean insights into users’ needs and beliefs. Don't drop the ball - read this article to learn about five mistakes to avoid.

DXP's are all the rage in Martech World, but you'd better get smart lest you make a bad decision and get yourself fired. There's some helpful job-retaining stuff here.

Landing pages are like assholes; everyone's got one. Make yours deliver with a solid landing page strategy.

Irrational behavior is a part of human nature, but author Dan Ariely says people tend to behave irrationally in a predictable fashion. If you're a marketer, salesperson, crayon evangelist, airport scarecrow, or dental hygienist, or just want to learn how to hypnotize people and make them behave like various animals at parties, this book is for you.

Some solid advice from THE research-based user experience badasses.

Zero-party data's where it's at. Find out how to use customer surveys to grab some data gold.

Content marketing drives email subscriptions. This article lays out some pretty simple ways to lure potential subscribers into your web of lies.

It's a "page experience" thang. Learn more about it and how to play nice with the Google Algorithm so your content doesn't wind up buried somewhere in the bowels of Google's SERPs.

OK, maybe they don't hate you, but there ARE reasons why they're unsubscribing from your emails.

Seriously. Accessibility is a big deal. Plus, we live and work in a litigious society where ignoring AODA & WCAG can make bad things happen to your corporate bank account.

You'll be the go-to resource at work AND be invited to bumpin' parties once you make all the stuff in this article your own.